Doing More with Less: How the 80/20 Principle Can Transform Your Business Strategy
What is the 80/20 Principle? This principle is named after Italian economist Vilfredo Pareto, who observed that 80% of Italy’s wealth belonged to only 20% of the population. Subsequently, Perry Marshall and Richard Koch, in their wonderful book: 80/20 Sales & Marketing, took the concept further. The 80/20 Principle Applied to Sales and Marketing My […]