What is the PAS Method of Storytelling The Problem-Agitate-Solve (PAS) method is a storytelling framework commonly used in copywriting and marketing to persuade an audience. The framework involves three key steps: Identify a problem the target audience is facing Agitate that problem by highlighting the negative consequences and emotional impact Present your product or service […]
Introduction The Sales Letter, is the same thing as a Landing Page, but this one uses techniques from direct response advertising as part of its construct. It’s longer than normal Landing Pages that you come across. It’s the full persuasion you need to sell and trigger responses for action in the customer. It’s an effective […]