In our whirlwind world, quick access to information is vital. AI-driven book summaries distill key themes, allowing busy pros and eager learners to skim the surface or dive deep.
It's like picking the salad over the burger - sure, you're healthier, but at what cost to your taste buds? Choose wisely, or your wallet might shed a tear!
Discover the powerful mental model "Focus on What Matters And Ignore the Noise" and learn how to prioritize high-impact tasks over distractions. Transform your productivity and achieve long-term success with this essential guide for business leaders and professionals.
Effective Styles and Tones for Landing Pages, Blogs, Social Media, and Emails
Discover the most effective styles and tones for landing pages, blogs, social media, and emails. With hyperlinked examples, learn how to engage your audience and drive results across digital marketing channels.
Whether you're designing a landing page, writing a blog post, sharing on social media, or sending an email, the style and tone you use can make all the difference in engaging your target audience.
This is more so with AI where the generic output can often be over the top. This is when you'd need to nuance the output with styles and tones that you specify.
The styles and tones are applicable when you craft content for Landing Pages, Blogs [PDF, White papers too], Social Media and emails. Here, different channels can use different styles and tones and it would be good to have a list of these with you.
How to use these styles and tones
The style and tone will be part of the prompt for any of these content. You can use the RATS framework to specify the style and tone, or just specify this as text, as you prefer.
You can be inspired by the style and tone from the headline itself in most cases. In the case of brands, you can observe/ lift it from the style and tone.
In this post, we'll explore some of the most popular and effective styles and tones for each of these digital marketing channels, complete with examples to inspire your own content creation with AI.
8 Popular Styles & Tones for Landing Pages
The most effective landing pages choose a tone and style that authentically represents the brand while resonating with their specific target audience.
Matching the landing page experience to the overall brand personality helps create a seamless, engaging user journey.
A lofty tone was apt as this story centers on dharma and the fate of kingdoms
Here are some popular styles and tones used in landing page design, with examples.
This is for your reference and use in case you don't have a brand style and tone already defined.
Minimalist/Clean Tone
Uses ample whitespace, simple layouts, and minimal text
Focuses on essential information and avoids clutter
I have compiled a list of 10 consumer brands and 10 B2B Brands below.
Consumer Goods
Dollar Shave Club Brand Voice: Humorous, relatable, straightforward Style: Casual, conversational, no-nonsense Tone: Witty, sarcastic, buddy-like Example: "Our blades are f***ing great."
Wendy's Brand Voice: Sassy, bold, unapologetic Style: Concise, punchy, attention-grabbing Tone: Cheeky, playful, savage Example: "Yeah, we wouldn't wake up for your breakfast either."
Mailchimp Brand Voice: Friendly, helpful, quirky Style: Simple, clear, informal Tone: Warm, lighthearted, occasionally silly Example: "High fives! You're taking your first steps into the wonderful world of email marketing."
Slack Brand Voice: Professional, efficient, human Style: Concise, organized, tech-savvy Tone: Approachable, collaborative, upbeat Example: "A few words on, well, a few words. Keep it brief, keep it relevant, and watch the way your team works transform."
Oatly Brand Voice: Unconventional, transparent, purposeful Style: Honest, direct, thought-provoking Tone: Witty, irreverent, activist Example: "We made this product so we can keep writing stuff like this on the package. Hope you don't mind."
Cards Against Humanity Brand Voice: Inappropriate, unapologetic, honest Style: Blunt, in-your-face, unfiltered Tone: Dark humor, sarcastic, self-aware Example: "A party game for horrible people. Like you."
Casper Brand Voice: Relaxed, understanding, helpful Style: Conversational, relatable, informative Tone: Calming, empathetic, gently humorous Example: "We're not saying our mattress will give you superpowers, but we're also not saying it won't."
BarkBox Brand Voice: Dog-obsessed, playful, caring Style: Enthusiastic, cute, pun-filled Tone: Warm, silly, wholesome Example: "Every month, get a box of hand-selected goodies for your pup, delivered straight to your dogstep."
Glossier Brand Voice: Inclusive, authentic, empowering Style: Conversational, transparent, cool Tone: Friendly, confident, celebratory Example: "Skincare and makeup for real life (no matter who you are)."
Mailchimp Brand Voice: Friendly, quirky, helpful Style: Simple, clear, informal Tone: Warm, lighthearted, occasionally silly Example: "We could all use a little more weird in our lives. The quirky, the eccentric, the unabashedly unique. At Mailchimp, we aim to celebrate all of it."
Slack Brand Voice: Professional, efficient, human Style: Concise, organized, tech-savvy Tone: Approachable, collaborative, upbeat Example: "Slack is where work happens. It's a digital workspace that powers your organization — all the pieces and the people — so you can get things done."
HubSpot Brand Voice: Authoritative, helpful, inspiring Style: Informative, data-driven, story-focused Tone: Confident, empowering, trustworthy Example: "There's this notion that to grow a business, you have to be ruthless. But we know there's a better way to grow. One where what's good for the bottom line is also good for customers."
Salesforce Brand Voice: Inspiring, empowering, visionary Style: Bold, innovative, future-focused Tone: Confident, energetic, optimistic Example: "We believe business is the greatest platform for change. And it starts by building a company with the values and vision that sets us up to make a real difference."
Moz Brand Voice: Geeky, authentic, passionate Style: Conversational, data-driven, educational Tone: Friendly, honest, quirky Example: "We know the web can be a complicated place. We're here to help you navigate it with tools and education that help you understand how it all works."
Zendesk Brand Voice: Helpful, empathetic, genuine Style: Conversational, story-driven, customer-focused Tone: Friendly, understanding, upbeat Example: "Relationships are complicated. But that doesn't mean they have to be hard. Zendesk makes it easy for businesses and customers to connect."
Shopify Brand Voice: Empowering, ambitious, entrepreneurial Style: Inspiring, success-focused, educational Tone: Confident, motivating, supportive Example: "Shopify is more than a store. It's the foundation of your business, no matter how big or small. Start, grow, and manage your business with Shopify."
Asana Brand Voice: Purposeful, mindful, empowering Style: Clear, focused, goal-oriented Tone: Calm, positive, supportive Example: "At Asana, our mission is to help humanity thrive by enabling the world's teams to work together effortlessly."
Drift Brand Voice: Bold, conversational, human Style: Engaging, story-driven, personable Tone: Friendly, casual, energetic Example: "Drift is more than just a software company. We're a group of people who believe in the power of conversations to create real connections."
InVision Brand Voice: Creative, innovative, visionary Style: Inspiring, future-focused, design-driven Tone: Passionate, ambitious, imaginative Example: "The screen is the most important place in the world. That's why we're dedicated to helping you create the best possible products, websites, and apps."
Conclusion
Choosing the right style and tone for your landing pages, blog posts, social media updates, and emails is a critical aspect of effective digital marketing.
By understanding your brand identity, target audience, and the best practices for each channel, you can create content that resonates, engages, and drives results.
Use the examples provided in this article as a starting point, but don't be afraid to experiment and find the unique voice that works best for your brand.
Remember, authenticity and consistency are key to building trust and loyalty with your audience across all your digital marketing efforts.
Next Steps
To help you find your way around Phewture, I have put together a set of AI Recipes under Wayfinding. Do go through these and you'll navigate like a pro through this stream of consciousness. 😄
The Learning Methods are exercises that I'd recommend if you wish to wrap your head around the possibilities of using AI Recipes at work, or for play.
Don't forget to leave your comments below and share your joy with your friends on social media. Use the share icons below this post to gain some good karma.
Wish to train your in-house team on AI techniques?
Want to raise your team's productivity by 5X, and creativity by 10X?
Phewture offers AI-spurred training for teams. Do check out the Training Services.
🙏
Thank you for trying out Phewture.
While you enjoy your sojourns here, I'd love to have your feedback. Use the comment box below and let it rip.
