How To Craft An Irresistible Offer For Your Product, or Lead Magnet

How this works

Unlock the Power of Irresistible Offers

You’re about to discover the secret to making your marketing campaigns irresistible.

It’s about crafting an offer that’s so compelling, your audience can’t resist.

So, buckle up and get ready to learn how to create an offer that drives results!

• Target Your Audience
  Focus on a specific audience and tailor your offer to their needs and desires. Present it in a way that’s easy to understand and act upon.
• Craft Your Irresistible Offer
  Create a clear and specific value proposition that communicates the main benefit or outcome your audience will receive. This is the foundation of your offer, so make it count!
• Stack the Value
  Combine your core offer with additional bonuses, extras, or limited-time incentives to create a high-perceived value. This is where the magic happens, so don’t be shy!
• Add a Sense of Urgency
  Create a sense of urgency or scarcity through deadlines, limited quantities, or exclusive access. This encourages immediate action, so don’t delay!
• Minimize Your Customer’s Risk
  Offer strong guarantees, free trials, or other assurances to minimize your audience’s perceived risk. This builds trust and increases the chances of conversion.
• Add a Strong Call to Action
  Craft a clear and compelling call-to-action that tells your audience exactly what to do next and how to claim the offer. Make it easy for them to take action!

The Six Steps To Create An Irresistible Offer

• Step 1: Break Down the Offer into Components
• Step 2: Add Bonuses
• Step 3: Create a Value Stack
• Step 4: Enhance the Offer with Guarantees
• Step 6: Craft a name for your Offer

Let’s now expand each of these steps.

Step 1: Break Down the Offer into Components

To begin, take your core product or service and list out all of its individual features and benefits.

Be as specific and detailed as possible. This will help your audience understand the full value of what you’re offering.

For example, if you’re selling a online course on digital marketing, your core offer components could include:

• 10 in-depth video modules covering key digital marketing topics
• Downloadable worksheets and templates for each module
• Access to a private community forum for peer support and networking
• Monthly live Q&A sessions with the course instructor
• Lifetime access to course materials and future updates

Another example could be a software-as-a-service (SaaS) product for project management. The core offer components might include:

• Unlimited projects and tasks
• Real-time collaboration features
• Customizable workflows and project templates
• Integrations with popular tools like Slack, Google Drive, and Dropbox
• Mobile apps for iOS and Android
• Priority customer support

By breaking your offer down into these specific components, you highlight the comprehensive nature of your product and make it easier for potential customers to grasp the value.

Step 2: Add Bonuses

Bonuses are additional products or services that you offer alongside your core product to increase its perceived value.

• Complement your main offer with bonuses to help overcome any additional obstacles or objections your target audience may have
• The key is to choose bonuses that are highly relevant and useful to your specific audience
• Your bonuses should help customers achieve their desired outcome faster and more easily.

Some effective types of bonuses include:

• Complementary products (e.g. including accessories with a main product purchase)
• Educational resources like ebooks, guides or courses that help customers get more value out of your core product
• Access to a private community or group coaching calls for additional support
• Templates, checklists or other tools to make implementation easier
• Limited time offers like discounts or free shipping to add urgency

For example, if you’re selling a fitness coaching program, effective bonuses could include:

• A nutrition guide and meal plan to complement the workouts
• Access to a private Facebook group for accountability and support
• A quick-start guide to help customers see results in the first 2 weeks
• A bonus video series demonstrating proper form for the key exercises
• A 30-day meal plan with recipes and grocery lists
• Access to a library of on-demand workout videos
• A personalized fitness assessment and goal-setting session
• A free fitness tracker or resistance bands
• Exclusive discounts on fitness apparel and supplements

By stacking your offer with these valuable bonuses, you’ll make your core product appear much more enticing and increase conversions.

Step 3: Create a Value Stack

A value stack is when you combine your core offer, its individual components, and any bonuses into one comprehensive package.

The goal is to clearly showcase to potential customers everything they will get and the total value it represents.

Here’s how to create your value stack:

1. List out your core offer and all of its components that you identified in Step 1: Break Down the Offer into Components.
2. Add in the bonuses you decided to include from Step 2 – the complementary add-ons
3. Assign a monetary value to each component and bonus. Be realistic but don’t undervalue your offer. Think about what customers would normally pay for each item, or what they priced elsewhere.
4. Add up the total value of everything included in your offer. This is the total value of your value stack.
5. When presenting your offer, clearly lay out each component and bonus, along with their individual values. Then show the total combined value.
6. Finally, reveal your actual price for the entire package, which should be significantly less than the total value. This demonstrates what an amazing deal your offer is.

For example, let’s say you are a business coach offering a coaching package.

Your value stack could look like:

• 8 weekly 1:1 coaching sessions (valued at $2000)
• Customized 90-day action plan (valued at $500)
• Access to private client community (valued at $300)
• Bonus #1: Time management online course (valued at $200)
• Bonus #2: Productivity templates & worksheets (valued at $100)

Total Value: $3100
Your Price: $1500

For a teeth whitening product, the value stack might look like:

• 1 teeth whitening kit with LED light (valued at $150)
• 1 year supply of whitening gel refills (valued at $100)
• 1 electric toothbrush (valued at $80)
• Bonus #1: Teeth whitening pen for on-the-go touch-ups (valued at $30)
• Bonus #2: Guide to maintaining white teeth (valued at $20)

Total Value: $380
Your Price: $199

By presenting your offer as a value stack, you are making the value crystal clear and demonstrating how much customers will gain by working with you.

The bonuses enhance the offer and make it even more irresistible.

Step 4: Spice Up the Offer with Guarantees

Adding guarantees to your offer can be a powerful way to reduce the perceived risk for potential customers and increase their confidence in purchasing from you. Here are a few types of guarantees you can consider:

1. Money-back guarantee: Promise a full refund if the customer is not satisfied with the product or service within a certain timeframe. This removes the financial risk for the buyer.
2. Results guarantee: Guarantee specific results or outcomes that your product or service will provide. For example, a weight loss program could guarantee a certain amount of pounds lost in a set period.
3. Best price guarantee: Assure customers that they are getting the lowest price available and that you will match or beat competitors’ prices.
4. Lifetime guarantee: Offer a guarantee that is valid for the lifetime of the product, showing that you stand behind its quality and durability.
5. Double the difference guarantee: Promise to refund double the difference if the customer finds the same product or service at a lower price elsewhere.

The key is to make your guarantee clear, easy to understand, and truly reduce risk for the buyer.

1. Don’t use confusing legalese or hide important details in fine print.Implement your guarantee fully and make the claims process simple.
2. Guarantees only work if you actually honor them, so be prepared to follow through.
3. When presented alongside your value stack, a strong guarantee adds even more power to your offer and gives customers the confidence to take action.

A language learning app could offer guarantees like:

• 30-day money-back guarantee if you’re not satisfied with your progress
• Guaranteed to reach conversational fluency within 6 months of daily use
• Free replacement if your microphone stops working within 1 year

These guarantees reduce risk and give potential customers the confidence to try the product.

For a full list of guarantees that you could use,

Step 5: Add Scarcity and Urgency

Scarcity and urgency are powerful psychological triggers that can motivate people to take action quickly. When something is scarce or available for a limited time, it becomes more desirable and valuable in the eyes of potential customers.

Here are some effective ways to add elements of scarcity and urgency to your irresistible offer:

1. Limited time offers: Set a clear deadline for your offer. Use phrases like “ends tonight at midnight”, “24-hour flash sale”, or “doors close on Friday”. This encourages people to act now before they miss out.
2. Limited quantity: If you have a limited number of products available, make that clear. Display real-time stock levels like: “Only 3 left at this price!” This taps into people’s fear of missing out (FOMO.
3. One-time offers: Present your offer as a one-time deal that won’t be repeated. Use language like “Only chance to get X at this price” or “We’ve never done this before and never will again”.
4. Exclusive access: Make your offer feel more valuable by limiting who has access to it. For example, “By invitation only”, “Private VIP sale”, or “For subscribers’ eyes only”.
5. Countdown timers: Using a visual countdown timer on your offer page creates a constant reminder that time is running out. This is a proven way to boost urgency.

The key is to use scarcity and urgency authentically.

For a graphic design course, scarcity and urgency could be added by:

• Only opening enrollment for a limited time, e.g., “Registration closes on Friday at midnight”
• Limiting the number of spots, e.g., “Only 50 seats available”
• Offering a special discount that expires, e.g., “Use code DESIGN50 for 50% off, valid for the next 24 hours only”

These tactics encourage interested prospects to take action quickly rather than putting off the decision.

Don’t fake limited supplies or lie about offer expirations. That will damage trust in your brand. But when used ethically to highlight genuine limitations, scarcity and urgency are extremely effective at pushing hesitant buyers to take action.

Step 6: Name Your Offer

This is a 5-step POWER formula. You don’t need to use all 5 elements in every offer name, but aim to include at least 3 for maximum impact.

1. P – Pinpoint Your Avatar
2. O – Outline the Dream Outcome
3. W – Wrap it in a Container Word
4. E – Establish a Time Expectation
5. R – Reinforce the Reason Why

Here’s how to apply the POWER formula:

1. Start by clearly identifying your target customer – your avatar. People like feeling part of an exclusive club.
2. Articulate the ultimate goal or dream outcome your avatar will achieve with your offer.
3. Use a “container” word that bundles everything together, like System, Blueprint, Challenge, Accelerator, etc
4. Provide a time frame in which they can expect to see results. This could be the actual length of the program or a benefit-driven time interval.
5. Finish with a compelling, emotionally resonant reason for running the promotion. What’s the exciting result you can deliver?

Some examples of offer names using the POWER formula:

• “6-Week Booty Blaster Challenge for Busy Moms”
• “60-Minute Celebrity Hair System for Instant Confidence”
• “5 Leads In 5 Days LinkedIn Blueprint for Coaches”
• “90-Day Rapid Fat Loss Solution for New Year’s”
• “6-Week Yoga Booty Challenge for Busy Moms”
• “The 10X Sales Accelerator Program for B2B Startups”
• “The Work-from-Anywhere Digital Marketing Mastery Course”

These names are specific, outcome-driven, and speak directly to the target audience.

The key is to test different names to see which ones resonate most with your specific audience.

Create multiple options and split test them if possible.

10 Opportunities To Use Your Irresistible Offer

When you’ve crafted your offer, it’s time to put it into action. Here are some key places and ways to use it:

1. Landing Pages: Feature your offer prominently on your landing page to capture visitors’ attention.
2. Lead Magnets: Use your offer to spice up lead magnets like ebooks, whitepapers, and templates. Gate them behind opt-in forms to capture leads’ contact information.
3. Email Marketing: Promote your offer to your email list with dedicated email campaigns, segmenting your list and tailoring the messaging to each group’s interests and stage in the buyer’s journey.
4. Social Media: Share your offer on your social media channels to drive traffic to the landing pages. Run paid social media ads targeting specific audiences.
5. Paid Advertising: Run PPC ads on search engines and social media platforms promoting your offer. Target keywords and audiences that align with the offer.
6. Pop-ups and Hello Bars: Use exit-intent pop-ups or hello bars on your website to feature relevant offers and capture visitors’ attention before they leave.
7. Blog and Video Content: Create blog articles and videos related to the topics covered in your offers. Include calls-to-action within the content linking to the offer landing pages.
8. Partner Websites and Emails: Reach out to partners, affiliates, or other companies with a similar audience and see if they’ll promote your offer to their email list or feature it on their website.
9. Online Communities and Forums: Participate in relevant online communities and forums where your target audience is active. Provide helpful advice and resources, and when appropriate, link to your offers.
10. Offline Promotions: Don’t forget to include offline channels. Promote your offer at in-person events, on printed collateral, or via other offline advertising channels when it makes sense for your audience.

The Bottom Line
The key to success lies in using a multi-channel approach and focusing on providing value to your target audience.

Experiment with different promotional strategies, closely monitor your results, and double down on what’s working best to continually optimize your campaigns.

AI Recipe For Irresistible Offers

The first thing we must do is to craft a product brief. We shall do this for a fictional social media automation product.

Then apply the RATS framework to this product brief create the irresistible offer.

Prompt starts here

[Problem] =
Create a prompt for an Irresistible Offer for SocialOnSteroids [SOS].

SOS is an end-to-end social media automation app that helps social media managers at digital agencies and often part of in-house teams at companies. It saves time by 50% and helps managers improve productivity by 2X.

SOS is the only product in the market that offers end-to-end automation in social media management.

Most of the competitive products offer bits and parts of this system so you end up cobbling together multiple systems to achieve what SOS does. This consumes more time and also costs you more.

This is what SOS does well:

1. SOS creates/ curates content
2. Posts and Schedules this content using an editorial calendar
3. Posts the content in up to 10 social networks
4. Reads the analytics and course corrects the content, scheduling timing and frequency based on the metrics
5. Offers a full report to client/ agency with recommendations and tweaks in strategy.
6. SOS is priced at $299. Cobbled together systems cost $499.

[Role] =
Act as an expert in social media automation and strategic thinking. You have deep knowledge of the latest tools and trends, understand how to optimize content and schedule it for maximum impact. You can analyze data to derive actionable insights, thinks several steps ahead to align tactics with overall business goals. You communicate persuasively to get buy-in from stakeholders, are relentlessly focused on driving measurable results, and have a track record of significantly boosting productivity and ROI for clients.

[Avatar] =
The audience for SOS is social media managers at digital agencies and in-house marketing teams. They are looking for a comprehensive solution to streamline their workflows, save time on manual tasks, and deliver better results for the brands they manage. They want a single platform that can handle content creation, scheduling, publishing, analytics and reporting across multiple social networks.

[Topic] =
SOS is an end-to-end social media automation platform that saves users 50% of their time while doubling productivity compared to using multiple point solutions.

[Task] =
Create an irresistible offer for SOS by following the step-by-step process below, focusing on the unique value proposition of providing a comprehensive, all-in-one solution for busy social media managers. The offer should convey how SOS makes their jobs easier and their results better compared to current alternatives.

[Structure] =
Execute the steps below, one step at a time. After each step, ask for my permission to proceed to the next step.

[Value Proposition] = [Create a headline that artfully combines Product Name + Ultimate Benefit + Ultimate Outcome to Audience]

[Outline a step-by-step process for creating an Irresistible Offer]

Step 1: Break Down the Offer into distinct non-repeating elements and add a headline to the section. Use the formula to create a headline: # of elements + Product Name + Ultimate Outcome to Audience

Step 2: Add Bonus Ideas and a headline to the section
Step 3: Create a Value Stack and a headline for this
Step 4: Spice the Offer with Guarantees and craft a headline for this
Step 6: Give the Offer A Catchy Name

[CTA] =
[Create a clear, compelling CTA for the offer]

[Style & Tone] =
[Succinct, persuasive]

End prompt

Notes

1. To customize these prompts for your problem, just change the variables in the Avatar, Topic, and Task, as appropriate.
2. You can expand/ condense the answers from the Structure separately.

AI Tools that you can use

You can use any one of ChatGPT, Claude, Gemini Pro, or the free llama 3 LLM for trying out the techniques discussed on Phewture.

Or if you crave variety, then use Perplexity,ai [select Perplexity, or Claude Models], or Poe [select from multiple models such as Claude, GPT4, etc].

Read this article on Phewture for how to install LLMs on your desktop.

Next Steps

1. To help you find your way around Phewture, I have put together a set of articles under Wayfinding. Do go through these and you’ll navigate like a pro through this stream of consciousness.😄
2. Don’t forget to leave your comments below and share your joy with your friends on social media. Use the share icons below this post to gain some good karma.
3. Wish to train your in-house team on AI techniques and raise their productivity by 5X, and creativity by 10X?

   Pigtail Pundits offers AI-spurred training in audience research, brand strategy and content strategy for brands. Do check out the Training Services.