#3. Learning Method: Creative Learning and Memory Hacks

Introduction

Picture this: You’re in a high-stakes meeting, about to pitch your groundbreaking idea, when suddenly your mind goes blank.

The 4 P’s of marketing? More like the 4 P’s of panic!

We’ve all been there, frantically searching our mental archives for that crucial piece of information that seems to have taken an impromptu vacation.

Which is why I come bearing the gift of mnemonics – your secret weapon against the dreaded “mind went for a coffee break” syndrome.

It’s time to harness that power for the business world, minus the Pikachu references (unless that’s your brand, in which case, I applaud your commitment).

We’re about to embark on a journey through the land of memory tricks, where acronyms reign supreme and rhymes are the secret handshake. By the end of this post, you’ll be memorizing marketing strategies faster than you can say “AIDA” (Attention, Interest, Desire, Action – see what I did there?).

How to use the prompts here

1. Copy the prompts directly into your chatbot: Perplexity, ChatGPT, Gemini Pro, etc. I have illustrated a few for you below.
2. Modify the prompts to your context. Play with them. Relish the possibilities.
3. Reflect on how you can use prompts to find answers to urgent, pressing questions using Chatbots and get into the habit of research.

Marketing Mnemonic Prompts

1. The 7 P’s of the Marketing Mix: The Enchanted Marketplace
   Imagine a bustling enchanted marketplace where each stall represents one of the 7 P’s. The Product stall showcases magical items that solve everyday problems. The Price stall has a wise old merchant who determines value with a mystical scale. The Place stall is a portal that delivers products anywhere in the world. The Promotion stall features a bard singing catchy jingles. The People stall has friendly wizards who know every customer by name. The Process stall is a conveyor belt run by clockwork elves ensuring smooth operations. The Physical Evidence stall displays glowing testimonials from satisfied customers.
2. The 5 Steps of the Consumer Buying Process: The Quest for the Perfect Potion
   Create a rhyme about a wizard’s journey to find the perfect potion. “First, he recognized his need for a brew (problem recognition). Then, he searched through scrolls old and new (information search). He weighed the potions, both old and new (evaluation of alternatives). He chose the one with the brightest hue (purchase decision). And after drinking, he felt brand new (post-purchase behavior).”
3. The 4 P’s of Marketing: The Magical Kingdom Tour
   Imagine a tour through a magical kingdom where each landmark represents one of the 4 P’s. The Product Palace showcases the finest enchanted goods. The Price Tower adjusts its height based on the value of the items inside. The Promotion Parade features floats with dazzling advertisements. The Place Portal is a gateway that transports goods to any corner of the kingdom.
4. The Marketing Environment: The Elements of Success
   Generate an acronym, DENTPC, to recall the elements of the marketing environment. Imagine a superhero team where each member represents an element: Demographic Dynamo, Economic Enchanter, Natural Nymph, Technological Titan, Political Paladin, and Cultural Conjurer. Together, they protect the market from chaos.
5. The Marketing Plan: The Hero’s Journey
   Craft a story where a young hero embarks on a quest to create a successful marketing plan. First, they analyze the kingdom’s current state (situation analysis). Then, they devise a strategy to win over the people (marketing strategy). They gather the necessary tools and allies (marketing mix decisions). Finally, they implement their plan and monitor the results (implementation and control).
6. The Product Life Cycle: The Tale of the Phoenix
   Create a visual mnemonic linking the stages of the product life cycle to the life of a phoenix. The Introduction stage is the phoenix’s birth from the ashes. The Growth stage is the phoenix soaring high and gaining strength. The Maturity stage is the phoenix at its peak, shining brightly. The Decline stage is the phoenix nearing the end of its life, ready to be reborn.
7. The 7 P’s of Marketing Mix: The Festival of Commerce
   Imagine a grand festival where each tent represents one of the 7 P’s. The Product tent showcases innovative inventions. The Price tent has a game where customers guess the value of items. The Place tent is a teleportation booth for instant delivery. The Promotion tent features a magic show with promotional tricks. The People tent has a talent show with customer testimonials. The Process tent is a maze that demonstrates efficient workflows. The Physical Evidence tent displays glowing reviews and awards.
8. The Consumer Buying Process: The Detective’s Case
   Devise a detective story where the sleuth follows the 5 steps of the consumer buying process to solve a mystery. First, they recognize the problem (problem recognition). They gather clues and information (information search). They evaluate suspects and motives (evaluation of alternatives). They make an arrest (purchase decision). Finally, they review the case and learn from it (post-purchase behavior).
9. The 4 P’s of Marketing: The Time Traveler’s Guide
   Imagine a time traveler who visits different eras to understand the 4 P’s of marketing. In ancient Egypt, they learn about product offerings in the bustling markets. In medieval Europe, they discover pricing strategies in the guilds. In the Renaissance, they witness promotional tactics in the form of town criers. In the Industrial Revolution, they explore distribution channels in the burgeoning factories.
10. The Marketing Environment: The Council of Elements
    Craft a story where a council of wise beings represents the elements of the marketing environment. Each council member controls a different aspect: Demographic Sage, Economic Oracle, Natural Spirit, Technological Wizard, Political Strategist, and Cultural Guardian. They convene to ensure the market remains balanced and prosperous.

Business Mnemonic Prompts

1. The Cosmic Business Arena: BSNTR
   Imagine a galactic colosseum where business titans battle. Each gladiator represents one of Porter’s five forces: Bargaining Suppliers, Sassy Buyers, Newcomer Threats, Tricky Substitutes, and Raging Rivals. Watch as they clash in epic showdowns, their strengths and weaknesses dramatically played out in cosmic combat.
2. The Strategic Safari: SFIE
   Embark on a wild adventure through the Strategic Management Jungle. Start at the Scanning Savannah, where you observe the business environment. Trek through the Formulation Forest to craft your strategy. Cross the Implementation River, facing rapids of change. Finally, reach the Evaluation Oasis to reflect on your journey.
3. The Management Musical: POLC
   Picture a Broadway show where the four management functions come to life as catchy musical numbers. “Planning Prelude” sets the stage, “Organizing Overture” arranges the scene, “Leading Lyrics” inspire the cast, and “Controlling Crescendo” brings it all together in a grand finale.
4. The Resource Realm: TIH
   Enter a magical kingdom where resources are personified. Tangible Tom is a sturdy knight with visible armor. Intangible Ivy is a mysterious sorceress with invisible powers. Human Harry is a shape-shifting wizard, adaptable to any challenge. Watch as they unite to overcome business obstacles.
5. The Culture Cruise: VNAA
   Set sail on the S.S. Organizational Culture, where each deck represents an element of company culture. Visit the Values Viewdeck, the Norms Nightclub, the Artifacts Art Gallery, and the Assumptions Aquarium. As you navigate through choppy waters, see how each deck contributes to the ship’s overall journey.
6. The Team Development Time Machine: FSNPA
   Hop into a time-traveling device that takes you through the stages of team development. Start in the Forming Fifties, navigate the turbulent Storming Sixties, cruise through the Norming Nineties, celebrate in the Performing Present, and glimpse the Adjourning Afterlife.
7. The Leadership Labyrinth: SMART
   Navigate a complex maze where each turn represents a crucial leadership decision. Use the SMART compass (Specific, Measurable, Achievable, Relevant, Time-bound) to guide your way through Situational twists, Motivational dead-ends, Adaptive bridges, Resilient tunnels, and Transformational exits.
8. The Innovation Incubator: IDEA
   Step into a futuristic lab where Ideas are born, Developed, Evaluated, and Actualized. Watch as raw concepts transform into market-ready products, navigating through chambers of brainstorming storms, prototype printers, market testing tubes, and launch launchpads.
9. The Ethical Escape Room: RIGHT
   Find yourself locked in a moral dilemma chamber. Solve puzzles based on business ethics principles to escape: Responsibility riddles, Integrity illusions, Governance games, Honesty holograms, and Transparency tricks. Only by making ethically sound choices can you unlock the exit.
10. The Sustainability Skyline: EESG
    Construct a towering city where each skyscraper represents a pillar of sustainable business. The Environmental Edifice filters pollution, the Economic Empire generates ethical profits, the Social Spire uplifts communities, and the Governance Garrison ensures fair play. Watch as your decisions either strengthen or weaken these structures, impacting the overall skyline.

Creative Mnemonic Prompts

1. The Creative Alchemist’s Journey: The 5 Stages of the Creative Process
   Imagine a wise alchemist embarking on a quest to create the Philosopher’s Stone. First, they gather rare ingredients (Preparation). Then, they let the mixture simmer in a cauldron (Incubation). Suddenly, a spark of light reveals the formula (Illumination). The alchemist tests the potion (Evaluation) and finally, presents the perfected stone to the world (Verification).
2. The Rainbow Hats of Creativity: Remembering the 6 Thinking Hats
   Picture a whimsical land where each hat color represents a different thinking style. White Hat is a librarian sorting facts. Red Hat is a passionate artist painting emotions. Black Hat is a cautious knight guarding against risks. Yellow Hat is a sunny optimist planting ideas. Green Hat is a gardener cultivating creativity. Blue Hat is a wise elder orchestrating the process.
3. The Creative Kingdom: The 4 Components of Creativity
   In the Creative Kingdom, four characters reign supreme: Person the Dreamer, who imagines endless possibilities; Process the Builder, who constructs ideas step-by-step; Product the Artisan, who crafts the final masterpiece; and Environment the Gardener, who nurtures the creative soil.
4. The Song of Innovation: Principles of Creative Thinking
   Sing a catchy tune: “Defer judgment, let ideas flow, seek novelty, watch them grow. Make connections, think anew, creativity, it’s all in you!”
5. The Design Thinking Adventure: The 5 Stages of Design Thinking
   Embark on a journey through the Design Thinking Forest. Start by empathizing with the forest creatures (Empathize). Define the challenges they face (Define). Brainstorm wild solutions in the Idea Grove (Ideate). Build prototypes in the Tinkerer’s Treehouse (Prototype). Test your creations in the Critter Village (Test).
6. The Creativity Toolbox: Linking Creativity Tools to Characters
   Imagine a magical toolbox where each tool is a character. Brainstorming is a playful sprite scattering ideas like confetti. Mind Mapping is a wise owl connecting thoughts with branches. SCAMPER is a mischievous elf transforming and reimagining objects.
7. The Creative Process Metaphor: The Deep-Sea Dive
   Visualize diving into the ocean of your mind. Preparation is gathering your diving gear. Incubation is floating in the depths, letting ideas swirl. Illumination is discovering a hidden treasure chest. Evaluation is examining the gems inside. Verification is bringing the treasure to the surface and sharing it with the world.
8. The Six Thinking Hats Rhyme: A Colorful Decision-Making Song
   “White for facts, red for feels, black for caution, yellow for thrills. Green for growth, blue for plan, six thinking hats, a creative clan!”
9. The Creative Garden: The 4 Components of Creativity
   Imagine a lush garden where creativity blooms. The Person is the gardener planting seeds. The Process is the watering can nurturing growth. The Product is the blooming flowers. The Environment is the rich soil providing nutrients.
10. The Design Thinking Quest: The Hero’s Journey
    Picture a hero embarking on a quest to solve a village’s problem. They start by understanding the villagers’ needs (Empathize). They define the core issue (Define). They brainstorm solutions with fellow adventurers (Ideate). They create prototypes of magical tools (Prototype). Finally, they test these tools in the village, refining them until they succeed (Test).

Prompts for Content Creators

1. The Emoji Translator Challenge
   Imagine you’ve woken up in a world where everyone communicates solely through emojis. Your mission: create a series of posts translating famous movie quotes or song lyrics into emoji-speak. Can you make your audience guess the original?
2. The Time-Traveling Influencer
   You’ve discovered a magical smartphone that lets you post content to any era in history. Create a series where you’re an influencer in ancient Rome, medieval Europe, or the Roaring Twenties. What would your #OOTD look like in the court of Louis XIV?
3. The Reverse Unboxing Saga
   Instead of unboxing new products, start a series where you creatively “rebox” everyday items. Turn it into an art form – how elaborately can you package a banana or a pair of socks?
4. The Multisensory Content Experience
   Challenge yourself to create content that engages all five senses. How can you make your audience smell, taste, and feel through their screens? Perhaps a 4D cooking show or a synesthesia-inspired art series?
5. The Random Word Generator Content Sprint
   Use a random word generator to give you five unrelated words. Your task: create a coherent piece of content incorporating all five words within 24 hours. Flamingo, quantum, cheesecake, umbrella, and revolution? No problem!
6. The Silent Film Social Media Takeover
   For a week, challenge yourself to create content in the style of silent films. How can you convey your message using only visuals and maybe a few title cards? Don’t forget the dramatic piano soundtrack!
7. The Everyday Object Anthropomorphism Project
   Give a voice and personality to everyday objects around your home. Create a sitcom-style series featuring the dramatic lives of your coffee mug, your houseplant, and your favorite pen. Who knew your couch had such strong opinions?
8. The Alternate Universe You
   Explore different versions of yourself from parallel universes. What if you were a pirate? A 1950s housewife? A robot from the future? Create content showcasing these alternate yous tackling your usual content topics.
9. The Miniature World Chronicles
   Build tiny, intricate worlds in unexpected places around your home or city. A fairy village in your bookshelf? A futuristic metropolis in your coffee cup? Document the lives of these tiny inhabitants in a whimsical photo or video series.
10. The Backwards Day Bonanza
    Live an entire day backwards and document it. Start with your goodnight routine and end with waking up. Eat dessert for breakfast and cereal for dinner. How does reversing your day change your perspective on content creation?

Tested Emoji Translator in ChatGPT 4 Plus.

Prompts for Entrepreneurs

1. The Accidental AI Whisperer
   Your startup’s chatbot gains sentience and starts giving oddly accurate life advice to customers. Do you shut it down or pivot to become the world’s first AI life coach service?
2. The Flavor Alchemist’s Dilemma
   Your artisanal ice cream shop accidentally creates a flavor that makes people temporarily levitate. How do you market this gravity-defying dessert without attracting too much attention from physics professors?
3. The Time-Traveling Taco Truck
   Your food truck inexplicably travels through time with each new location. How do you adapt your menu and marketing strategy when you’re serving lunch in the Renaissance one day and breakfast in the year 3000 the next?
4. The Midas Touch Mishap
   Your new productivity app has an unexpected side effect: it turns users’ smartphones into solid gold. How do you pivot your business model when your customers can no longer use your app?
5. The Teleporting Tailor
   Your clothing line accidentally gives wearers the ability to teleport, but only to the location of other people wearing your brand. How do you capitalize on this without violating privacy laws?
6. The Empathy Enhancing Energy Drink
   Your startup’s new energy drink formula unexpectedly gives consumers the ability to read emotions. How do you rebrand and market this product without causing a societal meltdown?
7. The Reverse Aging Gym
   Your fitness center’s unique workout routine is making members younger instead of just fitter. How do you handle the sudden influx of centenarians wanting memberships?
8. The Dream-Streaming Service
   Your video platform accidentally starts broadcasting users’ dreams while they sleep. How do you pivot from being Netflix to the world’s most bizarre reality TV channel?
9. The Quantum Quill
   Your startup’s smart pen can write in multiple dimensions, leaving notes in parallel universes. How do you market a product when half your customer reviews are coming from alternate realities?
10. The Mood Ring Real Estate
    Your property development company builds apartments that change color based on the occupants’ emotions. How do you sell these empathic abodes without violating fair housing laws?

Tested Prompt 10, Mood Ring Real Estate in Perplexity.

Prompts for Product Managers

1. The Mood-Sensing Microwave
   Your team has accidentally created a microwave that adjusts cooking times based on the user’s mood. How do you market a product that might burn your popcorn if you’re having a bad day?
2. The Time-Traveling Toothbrush
   Your smart toothbrush can now show users their teeth in the future. How do you balance the product’s health benefits with the existential crises it might cause?
3. The Telepathic Thermostat
   Your new smart home device can read minds to set the perfect temperature. How do you handle privacy concerns when your product knows users are lying about feeling “just fine”?
4. The Sarcasm-Detecting Smartphone
   Your latest phone model can detect and translate sarcasm in all forms of communication. How do you prevent it from ruining relationships while still promoting its “honesty-enhancing” features?
5. The Flavor-Changing Water Bottle
   Your reusable water bottle changes plain water into any flavor the user desires. How do you market this without putting every beverage company out of business?
6. The Reality-Bending VR Headset
   Your VR headset occasionally makes virtual objects appear in the real world. How do you turn this glitch into a feature without causing mass panic?
7. The Emotion-Printing Camera
   Your new camera captures and prints the subject’s true emotions rather than their facial expressions. How do you promote this as a fun product rather than a lie detector?
8. The Multilingual Plant Pot
   Your smart plant pot can translate plant “needs” into human language. How do you market this to plant enthusiasts without making them feel guilty about every wilted leaf?
9. The Past-Predicting Pen
   Your digital pen can write events that happened in the past with 100% accuracy. How do you position this product without disrupting the entire field of historical research?
10. The Dream-Weaving Pillow
    Your smart pillow allows users to design their dreams. How do you ensure people still wake up for work while promoting the ultimate escapism product?

AI Tools that you can use

The prompts on Phewture are AI tool agnostic.

They should work on GeminiPro, ChatGPT, Claude and Perplexity. Even on free tools such as llama3 by Meta which you can install on your desktop.

• ChatGPT and Gemini Pro can read Google Files by way of attachment
• Claude can read PDFs.
• Perplexity can read text files and PDFs.

Use these capabilities to upload your prompts and get the best out of these tools.

You will have to use the following prompt, if you follow the upload method.
Please complete the tasks outlined in the attached document.

Next Steps

1. To help you find your way around Phewture, I have put together a set of articles under Wayfinding. Do go through these and you’ll navigate like a pro through this stream of consciousness. 😄
2. The Learning Methods are exercises that I’d recommend if you wish to wrap your head around the possibilities of AI at work, or play.
3. Don’t forget to leave your comments below and share your joy with your friends on social media. Use the share icons below this post to gain some good karma.

Wish to train your in-house team on AI techniques?

Phewture offers AI-spurred training for teams. Do check out the Training Services.