Secrets About AI Tools, Prompts, And Agents That They Don’t Want You To Know

Introduction

As a discerning user, there are many AI Tools I would never use.

For example, I stay away from tools that are built on top of LLMs. Let me explain.

These tools are wrappers for ChatGPT and others. They add some small value using some basic prompts and sometimes even basic workflows.

This may not be visible to you but most of the first generation AI tools fall into this category.

These tools merely combine formulas that are widely available on the web with an interface plus pre-made, or ready-made prompts.

They sit on top of ChatGPT. Almost all of these, have become redundant today.

I did a search for AI Content Writing Tools. Google shows me 24 tools in the results. Almost all of these are wrappers.

See image below. And of these just ChatGPT is enough for all the tasks done by the others.

Before ChatGPT, I have used Frase, Copysmith, QuillBot, Hemingway, Nichesss and Grammarly. Today, I don’t use a single one of those.

My guess is that ChatGPT itself is a late entry to the party here. There was so much hype surrounding the earlier Gen AI 1.0 content tools that they dominate the search engine ranks even now.

Many used handsome affiliate deals with partners to plaster the web with reviews and game the search results.

Funnily, LLMs like Claude, Gemini Pro, etc, which also handle content well, fall into the chatbot category, and don’t feature under “AI Content Tools”.

The only differentiator between ChatGPT and these content tools is that you, the user, needs to know how to talk to AI.

That is true for ChatGPT, Claude, or Gemini Pro, or llama 3, or Perplexity.

So what these other tools have done is that they used their specialist knowledge of creating prompts to make money for a while. Not any more.

The big reasons to not use them now is that these tools are:

1. Restricted in their prompts, or what you can do with prompts, inside them.

   Plus, these prompts are inflexible. You can’t see, or modify the prompts. You can play with just some variables that they allow you to. That can be very frustrating.

   Creating your own prompts, using a framework such as RATS, allows you much greater freedom and control over every element of the prompt.

   This is the single biggest reason why people work more with ChatGPT, Claude, Perplexity and similar tools now.

2. Some software apps/tools offer basic workflows, or a chain of prompts sequenced together, to achieve some objective, say brand strategy.

   But in the bargain these tools gobble up your credits faster than a Mercedes-Benz AMG G63 guzzles gas. And when AI Agents become more widespread, this distinction too will disappear.

   You can manually execute workflows even now with generative AI tools, for far less, if you follow a process.

   Phewture shows you how to do this and thus makes great sense for marketers and content creators seeking cost-effectiveness with both workflows and prompts.

3. Most of these wrapper AI content tools are meant for lazy, often naiive marketers and writers who won’t write their own prompts, or don’t know how, or are easily satisfied with sub-optimal outputs.

   This is precisely where Phewture has the edge.

   You get modifiable, fully flexible prompts and workflows. What’s more, if you wish to write your own, you will find all the inspiration to do that here.

   You can see all the prompts and modify these easily. In fact, I’d urge you to do just that. This new AI language has to be learned by all of us. This is going to be the future.

4. There is a lot of talk now about AI Agents and how they are the next best thing since sliced bread.

   Agents are just workflows. Workflows are tasks done in small bits, and strung together, to achieve a larger objective.

   These are handled by prompt-based tools with the least human intervention.

   For example, you input a Keyword, and get an entire 3000 word blog as the output.

   Behind the scenes, this is how it works, more or less:

   Craft an article based on this keyword. Outline the article first by researching it on the web

   1. Pull the H2 titles from other blogs like this one and store it
   2. Consolidate and create a non-repetitive outline from the H2 Titles that flow logically
   3. Flesh out the outline section by section
   4. Stitch all the sections together to create the article

AI agents are a good thing and an even greater saving on time compared to what we do now with AI tools – a large part of which is manual.

The issue is that you need to have complete control over the prompts and the workflow.

But as I said before, these are credit guzzlers.

I played with Cassidy AI for creating workflows.

And found that it takes a 100 credits to churn out a blog. At $49 for 10,000 credits, that’s a bummer!

You and I can produce 100+ blogs for $20 with Perplexity using workflows and prompts until your mind and fingers tire.

The development of AI Agents is still in the hands of programmers. But the hype around it is unreal. The hype is by programmers, investors and AI companies on the bleeding edge trying to cash in on a new kind of automation. FOMO is the way for them.

In the next year or so, we shall see more of these AI Agent tools in the market, and the prices will fall. Or the LLMs will drive these folks out of the market, by integrating AI Agents into their next iteration. Who knows?

That’s the time to get in and use these. Phewture will cover you there too.

As of now, Anything LLM has AI Agents for scraping the web, reading documents, etc, integrated into its desktop model.

Phewture vs Other Prompts

The other problem is that prompts are widely available on the web.

Everyone seems to be writing one, so what’s it with Phewture and why should you pay for it?

If you have played with some of these prompts, paid or free, you will notice a few things.

1. These prompts do just one thing at a time.
   Most of our content and marketing work is a chain of prompts and that sequence is never explained. These are more often tactical prompts not strategy-based prompts.
2. Most of these prompts are just simple questions asked of the chatbot.
   Not questions that use Roles, Avatars, Topic, Task Structures based on frameworks to produce a carefully calibrated output. [See the RATS framework].
3. Many sell it by the kilo, say 50K prompts.
   The fact is we don’t use 50K prompts in our work. This a like the old CD trick where you had to buy 10 useless songs to hear the one good one you wanted.

   What’s worse, the quality of these prompts are also suspect as they have been made in hurry to monetize FOMO, rather than offer true value to the user.

4. The software apps don’t reveal the prompts. This is also a problem as you can’t modify what you cannot see. Their idea is to make you a slave to their prompts not to teach you how to prompt.

What makes the AI Recipes at Phewture different?

The prompts at Phewture are handcrafted and tested for content generation, branding, audience research strategies, creative thinking, mental models, storytelling, and more, by experienced practitioners.

1. We have put in over 10,000 AI hours into this
2. That’s not including some 27+ years in digital marketing. And some 13+ in professional advertising.
3. What’s even better, we are happy to share it with you, for literally nothing.

The prompts at Phewture

1. Are highly structured to deliver enhanced outcomes
2. Use models and frameworks that the best businesses use for marketing, not just one option but many.
3. Consider actionable creative and decision models to craft a superior output and add to your content outcomes
4. Use workflows with multiple prompts strung together to achieve awesome results.
5. Are both flexible and transparent for you to modify and achieve your outcomes.

What’s more, there is no pressure from investors and the like to go niche – check out what happened to Jasper, Copy.io and CopySmith – where they started and what they have become today.

The upshot is that you end up with a lot of prompts, for a lot of things, here at Phewture. You can also learn prompting, use and modify the prompts at will, here.

Makes so much more sense to join Phewture now, right?

AI Tools that you can use

The prompts on Phewture are AI tool agnostic. They should work on GeminiPro, ChatGPT, Claude and Perplexity. Even on free tools such as llama3 by Meta which you can install on your desktop.

• ChatGPT and Gemini Pro can read Google Files by way of attachment
• Claude can read PDFs.
• Perplexity can read text files and PDFs.

Use these capabilities to upload your prompts and get the best out of these tools.

You will have to use the following prompt, if you follow the upload method.
Please complete the tasks outlined in the attached document.

Read this article on how to install LLMs on your desktop.

Next Steps

1. To help you find your way around Phewture, I have put together a set of articles under Wayfinding. Do go through these and you’ll navigate like a pro through this stream of consciousness. 😄
2. The Learning Methods are exercises that I’d recommend if you wish to wrap your head around the possibilities of AI at work, or play.
3. Don’t forget to leave your comments below and share your joy with your friends on social media. Use the share icons below this post to gain some good karma.

Wish to train your in-house team on AI techniques?

Phewture offers AI-spurred training for teams. Do check out the Training Services.