Mastering Narrative Tension: How To Use Freytag’s Pyramid for Telling Marketing Stories
Introduction Storytelling is an art form that has captivated audiences for centuries. Stories transcend cultures and mediums. At the heart of every compelling narrative lies a carefully crafted structure that builds tension, heightens emotions, and leaves a lasting impact. Freytag’s Pyramid, a five-act dramatic structure developed by the 19th-century German novelist Gustav Freytag, offers a […]