The PAS Method of Storytelling To Touch Your Prospect’s Heart!
What is the PAS Method of Storytelling The Problem-Agitate-Solve (PAS) method is a storytelling framework commonly used in copywriting and marketing to persuade an audience. The framework involves three key steps: Identify a problem the target audience is facing Agitate that problem by highlighting the negative consequences and emotional impact Present your product or service […]
Scarcity: How To Use It In Your Marketing To Convert Better
What is Scarcity in Marketing? Scarcity in marketing leverages several psychological principles to create a sense of urgency and increase the perceived value of a product or service. The ideas in this articles helps web app, webinar, product launches and e-commerce marketers, get a taste of what is possible by way of scarcity in marketing […]