Map Your Audience Before You Message Them: For The Best Conversions

The Model The Audience Map is a strategic tool used to visualize and understand the various interactions an audience has with your brand across multiple touchpoints. It’s an enhancement of Dave Grey’s Empathy Map Canvas. It factors all the sense and adds cognitive and emotional experiences, subconcious influences, environmental influences and dynamic user states to […]

DEIDA: A Five-Step Strategy for Effective Problem-Solving

What is DEIDA? DEIDA stands for: DefineExploreImagineDecideAct. Think of it as a model that turns the chaos of problem-solving into a five-step dance. Each step is a beat, guiding you from confusion to clarity, from brainstorm to breakthrough, from plan to action. How does DEIDA work? Imagine you’re on a big adventure, and DEIDA is like […]